Used Properly

Want to know how to successfully deploy social media tools (services such as blogs, Twitter, FaceBook, YouTube, etc)? Jupiter Research Analyst Michael Gartenberg sums it up nicely -

It's not about the number of readers or followers you have, or the size of your networks or the even the number of people you read or follow. It's the quality of the people in them and the quality of the conversations you're having with them. I've been blogging for a while and use services such as Facebook, LinkedIn and more recently Twitter. Of course, it's nice to be followed, read or part of a network. The way to do that is with interaction. One thing I always tell new bloggers is to send readers away to attract them to come back. Linking to other people as well as adding something new to the dialogue is important. Same with twitter.

Used properly, the wide variety of social media tools that are available to even the casual user can do wonders to get your message out. Emphasis on "used properly." And Michael's comments provide an excellent start point to understanding what that means.